Pricing Packages
Complete marketing solutions for any budget.
| PRICING |
EXPRESS |
CORE |
ULTIMATE |
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Setup Fee (waived for PGA & NGCOA members)
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$1,500 |
$1,500 |
$1,500 |
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Payment Option 1: Monthly Subscription Fee
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$295 |
$495 |
$795
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| Payment Option 2: One-time Annual Payment
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$3,200 |
$5,200 |
$8,400 |
| WEBSITE |
EXPRESS |
CORE |
ULTIMATE |
| DESIGN: professional design tailored to your course. |
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| MANAGEMENT: hosting, monitoring, securing and maintaining all hardware and software. |
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| EDITING: easily edit the content on your website without any technical skills. |
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| INTEGRATION: integrate your website with most POS systems and social networking sites including Facebook and Twitter. |
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| SALES LEAD GENERATION: proven approaches to generating sales leads using your website including auto-responders. |
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| DATA COLLECTION: multiple data collection methods to capture and profile your customers. |
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| ECLUBS: special web access for your loyal customers to access online specials & promotions. |
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| CUSTOM SURVEYS: create unlimited surveys with unlimited responses. |
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| FACEBOOK and TWITTER SETUP: CourseTrends will help you create your Facebook and Twitter sites. |
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| REDESIGN: website redesign every 24 months. |
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| SEARCH: we handle the complex task of search engine optimization to make sure your website shows up at the top of Google, Yahoo and other search engines. |
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| MEMBERS ONLY MODULE: secure area of website for special communication with members. |
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| EMAIL MARKETING |
EXPRESS |
CORE |
ULTIMATE |
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DESIGN: Design professional emails that get results using our template library or by creating your own design.
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DELIVER: Schedule and send unlimited email blasts with confidence that your customers will receive your email.
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DATA INTEGRITY: Keep your data clean by automatically removing duplicate contacts and identifying inaccurate email addresses through bounce management.
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SEGMENTATION: Segment the golfers in your database using unlimited data segmentation & list building.
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| MARKETING LIBRARY |
EXPRESS |
CORE |
ULTIMATE |
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52-WEEK INTEGRATED MARKETING PLAN: a turnkey marketing plan that delivers special promotions and communications each week. Turn it on and let it go.
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EMAIL TEMPLATES: create your own email templates or choose from 600+ email templates for every communication need - newsletters, promotions, professionally written sales letters.
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IMAGE LIBRARY: gain immediate access to hundreds of golf-related images to use on your website and in emails. |
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REPORTING & ANALYSIS: generate custom reports to gain insight into your marketing programs, customer profiles and behaviors, ROI on marketing investments, etc.
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TRAINING MATERIALS: full access to our videos, articles and webinars containing best practices for golf marketing.
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CRM MODULE: log calls and capture a complete history of communication with prospects and members. |
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PRE-BUILT CAMPAIGNS: 200+ ready-to-use web promotions for pro shop items, events, tournaments, membership drives, birthday clubs, certificates. |
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ONLINE TRACKING: custom URLs to track print and online advertising. |
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FACILITY AIDS: facility data capture aids for drawings, raffles, guest sign-in sheets and cart fliers.
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BILLING MODULE: present invoices and member statements online with integration to major POS vendors.
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| SERVICE & SUPPORT |
EXPRESS |
CORE |
ULTIMATE |
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TRAINING: unlimited one-on-one training and unlimited access to CourseTrends training videos. |
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SUPPORT: unlimited phone support (7 days/week, 12 hours/day) and unlimited email support (24 hours/day). |
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RESPONSIVENESS: speak to a live person within 10 seconds, one call resolution, 24 hour turnaround on requests. |
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DATA SECURITY: 128-bit data encryption, secure firewalls, data backups, you own your data (see our privacy policy). |
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MEASUREMENT: monthly conference calls to review marketing results. |
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DATA ENTRY: mail, fax or email your data and we'll enter it for you (ex: golfer email contact info from sign-in sheets). |
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MARKETING ASSISTANCE: speak to a marketing specialist to get advice on your marketing programs and practices.
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COMPLETELY OUTSOURCED MARKETING: Dedicated Marketing Specialist assigned to your account, CourseTrends proactively creates and executes a customized integrated marketing strategy for your course including website content, online specials, online store, promotions, sales leads, and updates you on the results during a weekly conference call. |
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