300 Million Gifts Bought Online. 
Are you getting your share?

First, some eye-opening holiday shopping stats from a study Nielsen conducted for eBay:

  • Five of six Americans will buy a holiday gift online.
  • About two of five Americans will buy at least 20 percent of their gifts online.
  • 70 percent will spend the same or more than they did last year online.
  • People shop online to:

    • Save time (78 percent)
    • Get better pricing (51 percent)
    • Have a greater selection (43 percent)
    • Get easier shipping (40 percent)
    • Find more personalized gifts (28 percent)

In round numbers, that's around 167 million online gift purchases. If the average person buys two gifts, that's over 300 million gifts. That's a lot of online gift ordering!  Let's talk about how to grab your remaining share this year and position yourself for next year.

Chances are, you don't have an eCommerce enabled website and haven't taken a piece of the 300 million gift pie; however, it's not too late considering that most people do a lot of their holiday shopping 5 days before Christmas.  Call us at 877.231.0060 to try out our eCommerce Module.  

We'll get your eCommerce Store up and running and integrated with your current website within 3 business days.  And as a holiday promotion we're offering our eCommerce Module for free for the first 30 days.  Check out these examples:

Not a bad way to get a few holiday sales this month and then be in a position to sell your merchandise throughout the year.  Additionally, Mother's Day, Father's Day, and Birthdays are wonderful opportunities to promote online shopping.

Lastly, be proactive and email your customers with specific merchandise and gift packages based on their preferences.  For example, send out an email right now for gift certificates, or the ultimate gift package of golf and merchandise.  If you know your customer's birthday, send them a birthday gift offer that they can't refuse, better yet, one they can email to their friends and family to buy for them.

Call us to take advantage of our holiday offer. Happy Online Selling!

Until Next Time,

Alan Stalcup

CourseTrends helps clubs capture customer data, create targeted one-to-one marketing campaigns, and generate membership and outing sales leads.

Using CourseTrends DriveRevenue© Golf Marketing System increases golf revenue and customer loyalty while maximizing a clubs marketing investment.  100% of CourseTrends customers are driving new revenues to their clubs. To learn more visit us - www.coursetrends.com.  Call us 877.231.0060 today!

December 16, 2004
Volume 4, Issue 10



























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