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Differentiate or Die! 5.5 Tips to Differentiate Your Facility Today.
Why should I do business with you instead of your competitor? That’s the toughest question in business and one that businesses are constantly working to answer concisely and with unwavering clarity.
In the past few years, for the first time in the golf industry, supply has exceeded demand. And competition has become a reality for many golf courses. That fact coupled with the slow down in the economy, many golf courses are realizing the tough lesson that – “if you build it, they will come” doesn’t work anymore. What worked in the past won’t work today. What worked last year, won’t work this year.
We live in world in which the customer is in control and is becoming more demanding every day. The United States economy is moving from a product or manufacturing-based economy to a services-based economy. Time is becoming more valuable than money. And there are more entertainment options than every before.
That’s why it’s vital that we all differentiate our businesses based on our services and not just our products. Don’t get me wrong, we all have to have products that people want – golf courses that people want to play – but that’s like “jacks or better to open” in poker, not a winning hand. If you are completely satisfied with your revenues, if you don’t have competition, or maybe you’ve decided that you don’t have the product, people, or energy to differentiate then stop ready now! However, for the rest of us, below are 5.5 thoughts and insights on how to differentiate your golf course:
5.5 Persistence: How many times have you tried similar ideas to only have them last a couple weeks. Pick 1 or 2 of these ideas, and stick with them for 6 months. Then add 1 or 2 more. As a manager or owner you are responsible for the success of any program implemented. Make sure it’s happening. Inspect carts, range, and course a couple times per week to monitor progress. Take opportunities to instruct your staff real-time. Hold people accountable.
Your differentiation doesn’t have to be radical, just consistently executed.
New Year's Resolutions We All Need to Keep How to Sell More Tournaments
Free Newsletter Sign-up Until Next Time.  Alan Stalcup CourseTrends helps clubs capture customer data, create targeted one-to-one marketing campaigns, and generate membership and outing sales leads. Using CourseTrends DriveRevenue© Golf Marketing System increases golf revenue and customer loyalty while maximizing a clubs marketing investment. 100% of CourseTrends customers are driving new revenues to their clubs. To learn more visit us - coursetrends.com. Call us 877.231.0060 today!
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February 15, 2005 Volume 5, Issue 5 "The CourseTrends Search Engine Optimization is working great, we're getting new business from the 1st or 2nd position, it's awesome!! - Anthony Land, PGA Mill Creek Golf Resort "We are currently experiencing over 1700% Return on Investment with the CourseTrends Golf Marketing Solution at Oak Hollow after only 5 months. Our database has grown to over 6000 customers and continues to grow." - Tim McNutt, Prime Golf Group "We're generating $20,000 every month in new revenues at the Tides." - Louis DeVos, Tides Golf Club "In just 75 days CourseTrends generated over 100 event sales leads and 39 membership sales leads. In addition, we've captured over 9,000 customer emails." - ColoVista "CourseTrends helped us increase merchandise by 63% the first six months of business, and our rounds are up 32% in the same period." - Terry Herrick, Wedgewood Golf Club
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