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15 Tips To Grow Your Email Database......

Email communication is not going away folks, not for a long long time. We're still using the phone one hundred years after its introduction. And I think we'll still be using email one hundred years from now.

I treat my email database like gold. It truly is a goldmine. How else can you easily communicate with 20,000 people at one time? Repeatedly I get feedback from customers that say they have been receiving my newsletter for 2-3 years and finally decided to set a demo and become a customer. How else can you influence people on a continual and targeted basis at an almost zero cost basis?

On average a golf course has 5,000 unique customers that play the course per year. Many of you have been in operation for the past ten years. Why don't you have an email database of 50,000? Some of you don't have an email database at all. Shame on you.

Who is easier to sell to - someone that has played your course or someone that has never heard of you?

At CourseTrends we strive for our customers to capture 100% of their customer email addresses and demographic profiles, and to ultimately eliminate the majority of their traditional marketing and advertising costs by simply marketing to their customers through email.

We recommend the following guidelines for your email database:

  • Collect at least 3,000 email addresses per year.
  • That's only 10 emails a day.
  • In 3 years you'll have 10,000.

To help in this effort we've created several data collection aids to capture foot-traffic at your facility.

Click here, to receive valuable data collection aids you can use at your facility today. Please specify - "data aids" in the comment field.

Below are 5 out of the 15 tips from our exclusive data capturing system that we start implementing at your facility from day one.

1. Guest Sign-in Sheets - clubs that send their staff through our training, implement our signature birthday club, and follow our recommendations are seeing a 90% data capture rate!

2. Cart Flyers - create a cart flyer, make copies and stick them on your cart steering wheels, and train your cart staff to not throw them away!

3. Event Raffles - after every outside golf event, raffle a foursome of golf, allow people to enter the raffle with a valid email address, collect thousands of emails!

4. Tee Time Confirmations - every time someone makes a tee time reservation over the phone, ask them, "Would you like a confirmation emailed to you?" Collect their email and send a tee time confirmation!

5. Offer Rewards - reward your employees for collecting the most email addresses via a gift card or cash. Money talks. $1 per valid new email address will be the best use of your marketing dollars.

Call us today to schedule your Golf Marketing Review - 877.231.0060
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