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Effective marketing takes time - do you have enough?

On a recent survey, 4 out 5 golf operators agree that they don't have enough time to effectively execute their marketing initiatives.

Do these quotes sound familiar?

  • "As a Director of Golf I am busy, I get pulled in a hundred directions a day."
  • "The best use of my time is with my guests and members, not behind a desk."
  • "A 45 minute block of time can easily get stretched into 5 hours with all the operational interruptions."

You outsource your taxes, legal, IT, and accounting. More and more golf facilities are outsourcing golf instruction, food and beverage, and even course maintenance. Why? Outsourcing allows you to focus your time on the things you do best while hiring experts to fill in the gaps.

As a golf operator, what is the best use of your time? Time spent improving your product, service, and staff, right? Improve those three areas, and now you differentiate your facility from your competition.

Your face-to-face time with customers at the facility and within your local community is vital to growing new business. You need to constantly build and maintain relationships with local hotels, bars and restaurants, business and community associations, while drumming up new business - golf outings, events, and memberships. At CourseTrends, we have developed three complete Internet Marketing Solutions specific to your type of golf facility.

  1. Express: The Express Golf Marketing Solution provides everything you need to begin executing professional online marketing programs that produce immediate results. The Express package includes a professionally designed and managed website, our complete email marketing solution as well as access to our marketing library.
  2. Core: The Core Golf Marketing Solution includes everything that is in the Express package plus a few advanced online marketing capabilities. In addition, the Core package includes one of CourseTrends' Marketing Specialists as your hands-on coach to assist you in creating and executing your online marketing plan.
  3. Ultimate: The Ultimate Golf Marketing Solution is unparalleled in the golf industry. With the Ultimate package you are able to outsource your entire online marketing program to CourseTrends. One of our Marketing Specialists develops and executes a customized marketing program for your course. We meet with you weekly to review the results and discuss ways to improve the program.

Here's my challenge to you:
Determine the best use of your time. If it's marketing, great but don't be afraid to outsource. Just because you can do something doesn't mean you should.

Call us today to schedule your Golf Marketing Review - 877.231.0060
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