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92% of golf clubs are leaving money on the table this holiday season...

Research shows that only 8% of golf clubs have an active online store. That means a lot of us are leaving money on the table this holiday season.

What categories and items work best? Below are three items that every golf club should sell online:

  • Gift Cards. Post $50, $100 and $250 gift certificates valid for all golf, food, and merchandise purchases. 75% of online shoppers buy gift cards. They make a perfect gift and with free shipping, it's a slam-dunk purchase. It beats driving around town at these gas prices looking for gifts.

  • High Value Gift Packages. Package a shirt, sleeve of balls, towel, and 2-3 cart fee only golf passes for $99 (a $250 value). Customers see a high value gift package; while you keep a 40% profit margin.

  • Tournament Items. Post inexpensive shirts, hats, towels, and other promotional items that can be purchased in bulk for outings. Require a minimum quantity and delivery time per order. Then flip the order to your distributors and make a quick 20 - 30% per order. Think about it, a 300 hat/towel order at $15.95 when your cost is $10.95 nets you $1,500 profit.

Spending 30 to 45 minutes to configure your online store will reap huge rewards for you this holiday season. If you don't have an online store, this holiday season is a perfect time to start...I have several customers generating $5,000 to $25,000 a year online.

Call us today to schedule your Golf Marketing Review - 877.231.0060

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